Concept for Life Medium Sensitive is tailored, premium nutrition based on the individual dietary requirements of medium breeds of dog, aged 12 months and over, which have sensitive digestive systems. The benefits of this complete dry dog food include:

• Single animal protein:
  The formula with lamb as the only source of animal protein is ideal for medium breed dogs with sensitive digestive systems or food intolerances.
• Rice as the single source of carbohydrates:
  Rice is easy to digest and is free from wheat, maize and soya.
• Optimum digestion:
  The highly digestible formula has a reduced amount of ingredients and is very well tolerated, causing less irritation on the gastro-intestinal tract. Prebiotic inulin, in combination with special plant fibre, promotes a balanced intestinal flora and stable digestion.
• Highest level of acceptance:
  The balanced formula with its carefully selected nutrients is very well accepted, even by picky dogs. The kibble is just the right size for medium breed dogs.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your sensitive dog needs for a long, healthy life.
• Immunity support:
  The antioxidant complex from green tea in combination with prebiotic inulin, beta-glucans and mannan-oligosaccharides can help to strengthen the body’s own defences.
• Healthy skin and shiny coat:
  The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
• Dental health:
  The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth.
• Developed with vets
• Rich in meat

The basis of a long and active dog life is a species-appropriate, balanced nutrition, which has been specifically formulated to meet your dog’s needs. Many medium breed dogs often suffer from food intolerances and digestive problems, including nutritional sensitivities and a sensitive gastro-intestinal tract. The cause of many intolerances can be unsuitable, difficult to digest food, as well as other factors like stress or environmental pollution. Dogs with sensitive digestive systems require a specially adapted, highly-digestible food that promotes optimum digestion.

Concept for Life Medium Sensitive provides dogs with sensitive digestive systems with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. Concept for Life Medium Sensitive actively supports your sensitive, medium breed dog’s life-long health.

Concept for Life Medium Sensitive contains highly-digestible lamb as the single source of animal protein and rice as the exclusive source of carbohydrates, which is ideal for medium breed dogs with sensitive digestive systems or food intolerances. Prebiotic chicory inulin, in combination with fibre that helps regulate digestion, promotes a balanced intestinal flora. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life is made with specially selected lamb meat, which is combined with high-quality, functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. The reduced amount of ingredients in this tasty kibble also ensures that it is very well tolerated and causes less irritation on the gastro-intestinal tract. This formula contains a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your sensitive dog needs for a long, healthy life.

The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth. High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Sensitive provides your sensitive medium breed adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Sensitive is a premium, complete dry food for medium breed adult dogs (aged 12 months and over, weighing between 11-25kg) with sensitive digestive systems and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.