Concept for Life Medium Light is tailored, premium nutrition based on the individual dietary requirements of overweight, adult medium breeds of dog, aged 12 months and over. This complete dry dog food has the following benefits:

• Effective weight control:
  The balanced, reduced-calorie formula contains an adjusted fat content and highly digestible proteins in combination with L-carnitine, which helps your dog to reach their ideal body weight. If fed exclusively, the calorie intake may be reduced by approximately 15% (in comparison with Concept for Life Medium Adult).
• Long-lasting satiety:
  The increased content of selected dietary fibre and plant fibre from psyllium and lignocellulose can prolong the feeling of satiety and therefore contribute to a lower food intake.
• Muscle maintenance:
  The high protein content of 26% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles.
• Joint & cartilage protection:
  This formula contains the two natural cartilage nutrients glucosamine and chondroitin sulphate. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Healthy skin and shiny coat:
  The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
• Dental health:
  The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
• Highest level of acceptance:
  The balanced formula is very well accepted by picky dogs.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

The basis of a long dog life is a species-appropriate, balanced nutrition. Adult dogs tend to put on weight easily; reduced activity or unsuitable dog foods may be responsible for this. Overweight dogs face a higher risk of serious health problems. To ensure your medium breed adult dog maintains a healthy weight, you should react to the first signs of weight gain by taking preventative steps, such as more exercise and an adjusted diet with a low fat and calorie content.

Concept for Life Medium Light provides both overweight dogs and dogs with a tendency to put on weight with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being.

As well as more exercise, overweight dogs need a nutrition with an adjusted energy content that also prolongs the feeling of satiety. Concept for Life Medium Light has a high protein content, which helps to maintain muscles, and a calorie content that is reduced by approximately 15% (in comparison with Concept for Life Medium Adult). This balanced kibble also contains an increased content of selected dietary fibre and plant fibre from psyllium and lignocellulose, which can prolong the feeling of satiety and therefore contribute to lower food intake. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Light provides your medium breed adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Light is a premium, complete dry food for overweight, medium breed adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.